Magento SEO

The Best/Premier SEO Expertise for Your E-commerce Store

Your Magento website may be built for scalability, performance, and customisation, but growth in a crowded online marketplace requires a targeted strategy that brings your products in front of the right customers.

Get our specialised Magento SEO service to unlock your store’s full potential, drive organic traffic, boost conversions, and dominate your market. As your dedicated Magento SEO specialist, we’ll play with the platform’s complexities to deliver a strategy that works.

Our Technical and General Magento SEO Solutions

Canonicalization & URL Optimization

We resolve duplicate URL issues by implementing a precise canonicalization strategy, i.e., configure the tag to point filtered pages back to the original category page, ensuring crawl budget is focused on your most valuable content. Additionally, we use Google Search Console's URL Parameter tool to manage how search engines handle duplicates. We also remove unnecessary paths to optimize your Magento URL structure and create easy to understand and SEO-friendly slugs.

Magento On-site Search Enhancement

We optimize your Magento store's internal search capabilities by implementing features like faceted search and predictive text. Our service ensures that your search results are relevant and easy to scroll through to ensure users find products faster. Additionally, this process provides search engines with a clear path to all your products.

Index Bloat & Thin Content Removal

We audit your site's indexation status and use the (meta name="robots" content="noindex, follow") tag to prevent search engines from indexing pages that have no SEO value. This ensures that all your valuable pages receive the crawl budget and priority for ranking. We also work with you to identify and expand on thin content, making every page a valuable resource that search engines will want to index.

Core Web Vitals Optimisation

Our technical team works with your hosting provider to implement server-side optimisations crucial for Magento. This includes configuring and enabling full-page caching with solutions like Varnish or Redis, setting database queries, and leveraging a CDN (Content Delivery Network) to ensure your store's assets load at lightning speed for every user, no matter their location.

Content & Keyword Strategy Design

Semantic keyword strategy design leveraging SEMrush and Ahrefs, and optimisation of product titles, meta descriptions, product descriptions, category pages, and blog content accordingly to create a website that ranks on SERPs and drives sales. Additionally, our Magento SEO services cover Schema Markup implementation for product pages for listings display in rich snippets in search results with star ratings.

Authority Building & Local SEO

Strategic off-page SEO planning focused on building your domain's authority. This includes identifying and securing high-quality backlinks from relevant industry websites. Moreover, our SEO experts also handle local SEO by improving your Google Business Profile for local citations to capture foot traffic and GEO-targeted online searches.

How Magento SEO Is Different?

Magento is an open-source and highly flexible platform that has unique SEO challenges. Common issues include slow page speeds due to a heavy codebase, duplicate content from filter-based URLs, and complex URL structures. Our specialised SEO for Magento addresses these specific challenges head-on using tools like Google Search Console and Screaming Frog.

How Magento SEO Is Different?

Magento is an open-source and highly flexible platform that has unique SEO challenges. Common issues include slow page speeds due to a heavy codebase, duplicate content from filter-based URLs, and complex URL structures. Our specialised SEO for Magento addresses these specific challenges head-on using tools like Google Search Console and Screaming Frog.

Frequently asked questions

Magento has many built-in SEO features, but its out-of-the-box configuration is not fully optimised. Its complexity means that a Magento SEO expert is often needed to fine-tune settings and address potential technical issues.
Yes, we ensure a smooth transition to Magento by handling 301 redirects and search engine optimisation during migration. We also offer advice on security best practices, as a secure site with an SSL certificate is a key ranking factor.
You can see immediate improvements in technical performance, but an increase in traffic and rankings takes 3-6 months. Please note that this timeline may vary depending on your market's competition and the current health of your site.
Our service includes identifying and flagging poor template coding that impacts SEO for Magento. We collaborate with developers to resolve these underlying issues for the site's solid foundation.

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